So admittedly, during my entire onboarding process they mostly focused on the ability to get an education paid for through the company. You only need to stay an extra amount of time if you go that route or something similar. Buuuuuut.
When you look at people who have been there more than the 2-3 year mark. There are a lot of people there who genuinely feel like it's the closest they can be to helping the "war fighter come home safely". We had many meetings and slogans involving this. They are so fanatical, I actually almost got fired once for tilting a framed photo of a soldier once in a hallway. Anyone that is salary either is waiting to get a better job/pay or genuinely loves the military industrial complex. Also they tend to hire veterans a lot. They will adjust job requirements for veterans. Know a vet with a FORESTRY degree that ended up in engineering. The military experience is usually a substitute for formal education, its listed on a lot of the job position postings. This kinda helps reinforce the amount of pro military people who hang around.
Hope this helps give insight and makes sense.
Living in Florida I feel it's more common to see publicly. Recently join a "Walk for Heart Health" type event and it started with the national anthem and pledge. Local army ROTC high schoolers also came by a did... some form of rifle performance. This all was to "kick off" the event and most people had hands on their heart type stuff the whole time. Not to mention the city has "Land of the Free" flags on all the light polls in that plaza and it was interesting just HOW MANY people in florida wear those 1776 shirts or the "F around and find out" shirts still.