When asked for comment, Hasbro Executives report that while they do gamble, what they're doing is a normal part of their job.
"Listen, everyone in our industry and economy deals with growth, and the risks of growth. We need to make investments to attempt to grow or our stock prices will fall as investors chasing profits will put their money elsewhere. So when we spend billions of dollars in 2020 and 2021 to attempt to grow our brand, we do so with the sobering knowledge that this isn't a sure thing, but calculated risks need to be made."
"But we manage those risks sufficiently, because we have other peoples' jobs as collateral. I mean, just imagine how we could possibly make these financial risks if we had to shoulder the responsibility for underperformance ourselves!"
Unprompted by questions, the executives continued. "And don't you dare try to put this in a negative light. This is just how our civilization conducts its artistic output. What, do you want people to make fun things just for the joy of it? You sound like a stuttering gap-toothed simpleton. You need to grow up kid!" The Executives took this moment to pull out two Cigarettes, lighting them simultaneously before taking a series of quick drags. "WAKE UP!" They added before going eerily quiet to stare into the middle distance.
At time of printing, Hasbro Executives have entered into negotiations with eldritch powers to obliterate all cultural knowledge of Dave Arneson to improve their next Financial Quarter's figures by half of a percentage. They are additionally hoping to leverage other cultural history of the hobby for tax breaks, stating "You know, like how streaming services destroy art. Can we do that?"
The secret is to not work from what you'd like to do, but to work backwards from what your players want to do.
Seriously, throw out all the prep you have that isn't landing, and just ask your players what kinds of things they want to do. Then, make stories inspired by the actions or accomplishments they want to undertake.
... This does require that your players have some idea of what they want to do, though. If you have checked out or uninvested players, there's essentially nothing you can do I'm afraid.
So now I will soapbox to the players reading this: Your job is to be invested in the game. If you don't put energy into being invested, you're not fulfilling your side of the arrangement at the table.