What happened in Marketing today!
1/ Twitter & Elon Musk have gone rogue as Elon musk introduces new limits to Twitter.
Unverified accounts can read only 600 posts a day & Verified ones 6,000. And new unverified ones with 300 posts limit.
2/ Google Universal Analytics says goodbye to all the marketers.
- new update: New GA4 users will not have access to some attribution models.
3/ Attest & Modernretail’s research shows since the TikTok US ban issues. Instead of consumption decrease, 32% increase was seen.
4/ WPP partners with Contentful, A growing Marketing CRM & Data platform.
5/ Pinterest is going deep with targeting, As the platform is building a patent to find audience interest through email data of user.
6/ Google Introduces Search Page Checkout option for businesses. No need to visit the website!
7/ New Reddit API Policies are also live now!
8/ Budlight reintroduces the BudKnight. And disapproves allegations of firing top Marketing Executives.
9/ New Endorsement FTC policies for Influencers need to have more clear paid partnership policies for Influencer content.
- it is manadtory for Non-EU Bloggers & Influencers with US viewers.
10 / Link from your website or blog to Twitter, now requires sign-In first. No chances of users viewing the content simply.
11/ Huge Fitness Influencer Joe Aesthetics Dead at age of 30. (Not marketing, but RIP)
12/ Adobe & Walmart are the highest paying brands amoong Influencer marketing brands.
I hope you liked the breakdown curated from The Social Juice Newsletter. I will see you on Monday with new updates.