By understanding the motivations of today’s youth, the anti-piracy group hopes to be in a better position to influence their behavior.
I pirate because I don't get paid the full value of my labor. Pay me more and I'll buy more goods and services. It's also more convenient to have everything in one place.
Plex offers both, but Jellyfin does everything I used plex for and is free/open source, so there really wasn't a reason not to switch.