Tough one to answer.
Is it new-ish or already fully established?
To get a shrubby tree to grow "up" is to remove a lot of lower branches as they form. Lollipopping it would look weird so you would need to choose a framework of branches and selectively prune them into the direction you need.
Do some image searching for guides like these: https://www.uky.edu/Ag/Horticulture/QRLabels/images/pruning%20cuts%203%20adapted%20from%20McNiel%20et%20al..jpg - if you took the 2 lower branches off the right side shrub, that would encourage some higher growth.
As for the practices, standard arboricutural techniques probably. Cutting at the branch collar with sharp secateurs (Felco are nice), pruning only 25% of total tree volume per year, pruning less needed branches (keep the ones the tree has put a lot of energy into), keeping the tree healthy during pruning events, don't prune when health is low or conditions are terrible, prune when actively growing (deciduous are pruned before bud burst in Winter) etc.
Barely helpful but 8 hours requires some sort of response. Good luck.