I like that the author hit it right on the head, with regards to the "hubless ebike":
The futuristic-looking eBike doesn't save any weight by not having hubs with it hitting the scales at a claimed 26kg/58lb.
For those not familiar with the design of conventional (read: acoustic) bicycle wheels, they're not really any different than ebike wheels; the physics are mostly the same. Save for maybe that ebikes draw more from fat-tire and MTB wheels than road bike wheels, they all draw from 200 years of converging innovation. To that end, today's spoked wheels and rubber pneumatic tires are highly optimized for the application. The late Sheldon Brown wrote this about the bicycle wheel:
A tire, then, supports its load by reduction of downward pull, very much the same way that spoking of the wheel supports its load. The tension-spoked wheel and the pneumatic tire are two examples of what are called preloaded tensile structures, brilliant, counterintuitive designs working together remarkably to support as much as 100 times their own weight.
On airless tires, he harbors justified misgivings:
Airless tires have been obsolete for over a century, but crackpot "inventors" keep trying to bring them back. They are heavy, slow and give a harsh ride. They are also likely to cause wheel damage, due to their poor cushioning ability. A pneumatic tire uses all of the air in the whole tube as a shock absorber, while foam-type "airless" tires/tubes only use the air in the immediate area of impact. They also corner poorly.
Adding ebike technology does not overcome the problems of hubless and airless wheels, and barring some sort of specific need for the wheel centers to remain clear, this is pure gimmick.