Apple

Its small and I enjoy touch ID. Also, it is just as fast as the newer phones. I have an iphone SE3.

Too broke to afford a new/better phone. Went from SE to new SE2

SE3 here. My reasons? Good size, Touch ID, looks very much like the iPhone 7 I had before (so it's familiar), does everything I need, most affordable (new) iPhone.

It’s smaller easier to hold in my hand. I don’t want a huge phone.

Because spending $800-$1k on a phone is bananas bro.

And because it's the best form factor ever created.

Less addictive and more straightforward?

Low maintenance cost!

Lots of iPhone users spend so much money on cases, camera lens cover and screen protector. I love that I do not have to baby my SE3. It is compact and get all I need done.

I was the 14 Pro user before and now I am happily rocking SE3 naked, no screen protector, with AppleCare+. Max storage of 256GB will never get this phone full. Ever!

I have an SE2, broke the screen and in the meantime bought an SE3 to hold me over while i decide if i should fix it or not. The SE3 is a bit faster. Low power mode on the SE3 is the same speed as full power of the SE2. Battery life is significantly better on the SE3. I use both now that the SE2 is fixed. Both phones only cost me about 400. I use imessages on the backup SE2 while the 3 charges and vice versa. Love iOS seemless user experience between devices on the same icloud acct.

Main factor is performance to price. Ive been a long term Android A series user for several year off and on and owned all SE models. I prefer iphone SE to A series galaxys even with lower battery life

I’ve never had an iPhone and wasn’t planning on getting one but i just got the SE3 on sale at Walmart for $50

I’m a 13 mini user but i have my OGSE as my backup. I still use it to watch live videos and movies then mirror it to my tv. Also i let my daughter use it instead of an ipad.

Cost mainly.