There was a brief time this summer when Mountain Dew renamed itself “American Dew,” and I sure as fuck hope that’s over. I have a hard time imagining these companies having that much success marketing to douchebags.

I switched to Red Bull thanks to thier large sponsorships of the 250 BS events!

Besides it just being tacky. I don't drink energy drinks. Only coffee. I think Ive only had 1 red bull in my life, didn't like it. And I think I had one mixed drink with a monster zero. Didn't like it

True patriots only drink Rip-Its.

Honestly beyond the tacky 'Murica theming here, I still don't understand how or why energy drinks became the new de facto drink.

Far as I can tell, they're just sodas that taste bad? I'm not exactly championing soda as some positive thing here, but exactly what have we gained by replacing 70% of the soda section with "energy drinks"?

So, as someone in the business it's not so much that people aren't buying it as much as it is they ordered way too many. Allow me to explain. The webapp the store uses to order it has "suggested orders" for your convenience. They also conveniently recommend you order lots of what ever the latest product is to increase their sales numbers. Some managers are lazy as fuck and couldn't be fucked to peak in the stock room and see what's running low so they just order whatever is recommended. So, if it feels like they don't get in your favorite drink as often as you'd like but are drowning in cases of the newest drink nobody wants, it's not just your imagination.

This picture makes my teeth hurt

Stores around me have been pulling NOS off their shelves despite it usually getting sold out, while they have whole aisles of Monster and RedBull that barely ever take a hit to the inventory. It doesn't make any sense. How much are the companies behind Monster and Redbull paying the store to keep so much unsold stock?

This picture makes me regret being born in stupid Europe :( we only get juiced up vikings over here.