Apple

I personally don’t think the many personalizations would have been added like the widgets and automations. It would have been a less buggy streamlined collection of preset automations for example. Those types of diy setups felt like a change in direction

Probably be on the Apple mind chip

I would suspect like other have said there would t be a new one every year and doubt the latest ones would be selling for over £1000/$1000 each.

Don't think it would've changed much from what it is now TBH... iPad pro with the stylus is a different story...

The iPhone isn’t a question. Its roadmap up to the X was probably set by that point.

It’s the iPad and Mac evolutions that probably would’ve been very different, though the move to the M chips was probably the plan back then.

The notch never would have happened. I mean, Steve obsessed over the perfect font. You think he would have given that thing the green light?

Sideloading would already be a thing and the back wouldn’t be made out of glass by now

iPhone mini would be the regular size.

I don’t think we would have had big iPhones. Think they would be about the size of the X as a max. Jobs was very keen on the design of being able to navigate with one finger and reach all of the screen while the phone is held in your hand. If that makes any sense…?

The camera mountain on the back would have been flat. Maybe the phone would have been thicker with a better battery but it wouldn’t just bulge out.

Lots of stainless steel ;-) He loved the patina look on stainless [ipods]

The iPhone would still be 3.5”

probably wouldn't be quite as big

iPhone Aesthetics would be slightly different. No notch and I would guess the camera wouldn’t protrude so the phone can lie completely flat on a table

I think we wouldn’t have seen such rushed and buggy iOS releases.

Max size phones would be interesting as one of the big design philosophies was being able to reach the whole screen with one hand.

Definitely lots of stainless steel…

No pro/base models, not a bunch of colors. Silver or space gray and probably 2 storage options. No max or mini either

fingerprint reader like on iPads in the power Button, no big noch, probably a teardrop Design, or a notch with better Design. the only good thing about the notch was the unique (but ugly) Design.

i guess the camera bump would be less noticable, maybe not even there, but a bigger battery. USB C would have been there as soon as the iPad had them. no lightning on airpods, this stupid apple pencil thing would never happen. maybe reberse charge from ipad to iphone or iphone to airpods.

You might just have asked one of the most profound questions in this decade. Who or why did you ask this question??? I am not joking

Smaller I reckon

No unsymmetrical camera bump.

It wouldn’t have an ugly ass notch, that’s for sure.

iPhone would not have been included in PRISM ( https://en.m.wikipedia.org/wiki/PRISM ) before Jobs' body reached room temperature -- he told the spooks to f*ck off while everybody else fell into line, including Zuckerberg.

I suspect they Shah of Iran'd him for it.

I think the merge to full blown Macs would have happened by now, if not with phones; definitely iPads. With the M1 the fact that we aren't there at this point is almost inexcusable.

Steve wanted profits but he also seemed equally focused on innovations as well. Apple has become a profit forward company that seems to hold back innovations purely in the name of profits. Efforts on next-gen are stifled to fill tiny gaps so there's always room for the "next" thing; rather than setting sights high and pushing for another leap forward.

Comments here are mostly “Steve wouldn’t have had this thing I didn’t like” - most of them ignoring the drawbacks the iPhones had under Steve. Oh it would’ve been flat on a table? Like the 3G? It would’ve had a headphone jack? Because Stephen famously loved buttons and ports?

We still wouldn’t have a frekk’n calculator on the iPad

no large screen iphone, SJ liked small phones

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the app store wouldn't be as big as it is now because he was a control freak

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the OS would still be simple because he was about having computers be as simple to use as the old 90's appliances because it was still early in computing

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IOS wouldn't not be as integrated and have so many common features with other products

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back in the SJ days apple was organized around products and the product teams all wrote their own software from a common code base they branched. Now apple is organized with software being separate from products and this is why we have texting on macbooks, etc

We don’t know coz we aren’t Jobs. There’s only 1 Steve Jobs.

I would be surprised if Apple did't decide early on to make iOS built on-top of Android instead of the XNU based platform they have today.

There’d be one iPhone size.

Ive wouldn’t have hung around as long as he did

No glass

The M series of chips would have happened a few years earlier.

The iPad and Mac would be the same thing

AirPods Pro/Max would be independently capable music players.

The watch would never have happened

Apple, as a company, would be more focussed.

Probably there would be no max plus bigly professional super version.