Ford has admitted to rehiring hundreds of human workers after its aggressive AI adoption strategy backfired.

The US automaker hired over 350 veteran engineers, referred to internally as “gray beards”, over the past three years in order to address mistakes made by automated systems.

The staff will lead quality reviews after the automation issues cost the company billions of dollars, Bloomberg reported, while some workers will also help improve and train the AI systems.

“We had been relying more and more on automated quality systems and not getting the desired results,” said Kumar Galhotra, Ford’s chief operating officer.

“We brought back technical specialists and they hunt for failure points before a part ever reaches the plant floor.”

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[–] 160 points 2 months ago (3 children)

‘We didn’t pay as much attention as we should have to the experience of our most knowledgeable engineers,’ says automaker

No. You wanted to replace engineers who costs hundreds of thousands of dollars a year with a glorified chatbot because it cost less (for the introductory period only) and now you're trying to save face because it blew up in your faces.

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    [–] 87 points 2 months ago

    There is no justice in this. Mass layoffs with selective re-hiring was the plan all along. If AI wasn't the excuse, "the economy" would be and it would look the same.

    Disrupt the lives of hundreds or thousands of people, indiscriminately. Then bet on being able to get enough of them to come back on weaker terms, weaker contracts, and with reset seniority.

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  • [–] 61 points 2 months ago*

    Ford hired AI

    You don't hire A.I. any more than you hire computers or equipment. They implemented AI, or used AI, or any other term referring to a thing and not a person.

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  • [–] 46 points 2 months ago (8 children)

    The important bits:

    The staff will lead quality reviews after the automation issues cost the company billions of dollars - while some workers will also help improve and train the AI systems.

    “We brought back technical specialists and they hunt for failure points before a part ever reaches the plant floor.”

    After rehiring experienced engineers, Ford experienced a marked improvement in its quality standards.

    “Over prior years, we didn’t pay as much attention as we should have to the experience of our most knowledgeable engineers that have been with us through many product cycles.

    Basically saying that they massively underpaid and undervalued their staff, took and are still taking a hit that's costing them BILLIONS and rehired the staff to train their ai so that they can do it again.

    I hope the staff that were rehired asked and received a massive pay increase, inline with what it would be costing ford still, if they didn't.

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  • [–] 17 points 2 months ago

    See, what I see is that Ford intends to keep using AI, they're just temporarily using experienced humans to train the AI to be better at it's job before getting rid of the humans again.

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    [–] [S] 31 points 2 months ago* (last edited 2 months ago) (7 children)

    Lots of bad headlines for Ford this year. This one comes after they admitted publicly that if Chinese cars were allowed in American markets they wouldn't be able to compete. (Compete in this context really means: "Couldn't price gouge".)

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  • [–] 32 points 2 months ago* (3 children)

    Actually, it is in the total context. Battery tech, style, price, durability of Chinese electric vehicles blow away anything we have.

    The chinese government is blowing huge wads of cash supercharging their strategic technologies. Without some coordinated approach over here, there is no way to compete with that.

    Republicans have been whittling away at tech and basic science investments since the "contract with on America". This is what happenas as a result.

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  • [–] 18 points 2 months ago* (1 child)

    Yeah. They're just butt hurt because with actual competition they couldn't charge 60k+ for an over engineered piece of shit that will strand you at any given time because of a software or hardware failure.

    My inlaws just bought a new Ford, some SUV thing, haven't had it a year, and there's already a recall because of a software issue. The automated Avoidance system has a bug where it can be triggered at incorrect times. WHICH WILL CAUSE THE VEHICLE TO SUDDENLY SLAM THE BRAKES WITH NO WARNING OR HUMAN INTERACTION.

    like what the actual fuck. That's an issue that could absolutely cause a serious accident. Everyone who owns that model should be getting at least 10k in addition to the issue being fixed asap

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  • [–] 3 points 2 months ago*

    Ford comes straight out of Nazi philosophy, Henry Ford was part of the American Nazi Party, and a huge part of that mentality is “don’t compete, destroy” the concept of doing better and earning that top spot is a foreign concept. It’s a brute force approach to manufacturing which is why they took this moronic AI route

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  • [–] 27 points 2 months ago

    It didn’t backfire for upper level management, who bonused themselves already, now did it.

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  • [–] 22 points 2 months ago (1 child)

    All the US automakers are the same. They went through this in the mid 2000s too. Back then it was cutting engineering staff to save profits and outsourcing.

    Until that decision showed in Part Quality and they got downgraded by JD power and other industry measures. Then management tried save it by putting together teams to rebuild skills and consumer confidence.

    One big issue was interior plastic panels with visible/touchable sharp split lines with flash. Picture shitty army men miniatures.

    My niece cut her calf open on a razor sharp flash edge of a dodge map pocket. That's how bad it had gotten.

    One visit I went to the GM tech center to consult on some better part options, the office had about 150 cubicals and there were like 3 people working there. Outsourcing killed a ton of legacy knowledge with the layoffs.

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  • [–] 2 points 2 months ago*

    Side point: Do you have any idea how hard it is to get downgraded by JD power? It's a marketing firm. You pay for the awards. A lot. Hundreds of thousands for them.

    Their QA was that bad. Still is. Used to be too.

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  • [–] 20 points 2 months ago (6 children)

    Brought to you by the same people who forgot they are a car company and stopped making cars.

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  • [–] 3 points 2 months ago (4 children)

    They did? What else is Ford making?

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  • [–] 18 points 2 months ago (3 children)

    Trucks. The only car Ford makes any more is the Mustang.

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  • [–] 2 points 2 months ago (2 children)

    Are you including SUVs and vans in "trucks"?

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    [–] 19 points 2 months ago (2 children)

    Thousands who will NOT be rehired because of your oopsie - People with families with completely disrupted lives, you visionless, incompetent fucks.

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  • [–] 18 points 2 months ago (8 children)

    Automation cost + automation issues cost + rehiring cost premium. That must be costly.

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  • [–] 8 points 2 months ago (5 children)

    Does it really matter when the taxpayer is there to bail them out?

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  • [–] 16 points 2 months ago (1 child)

    Hired back for the short term, I hope they realize…

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  • [–] [S] 10 points 2 months ago

    Could be, but given how genAI has trained on the whole of recorded human knowledge and still can't accomplish basic addition in many cases, chances aren't awful that these people will remain essential, given that Ford insists on adhering to this imprecise process.

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  • [–] 15 points 2 months ago (1 child)

    Ford has always been a shitty company.

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  • [–] 14 points 2 months ago

    Those who think AI is like steam engine of new industrial revolution are both right and wrong. What they forget is that steam engine invented back in ancient Greece, and it didn't spark industrial revolution until victorian times.

    Those who push AI now will flop badly, because we still lack both necessary ingredients and necessary conditions for next economic revolution.

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  • [–] 11 points 2 months ago

    TL;DR: Don't buy a Ford.

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  • [–] 10 points 2 months ago

    Ford continues to have quality issues with its older vehicles, and remains the most recalled automaker in the US

    It takes so much fuck up to knock Tesla off its throne

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  • [–] 10 points 2 months ago

    And the execs that made thr decision to fire in the first place will be punished by giving them bonuses.

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  • [–] 7 points 2 months ago (3 children)

    I'm hoping / not hoping my previous employer does this.

    Letting everyone go has been a disaster, but at the same time, I'm not sure I want to go back.

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  • [–] 5 points 2 months ago

    You can at least sack somebody if they mess something up really bad, but you can't even do that with AI as they're just glorified autocompletes, and you were just too stupid to understand that.

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  • [–] 3 points 2 months ago (3 children)

    Give it a couple years and the fuel pump will go out

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  • [+] 3 points 2 months ago* (last edited 2 months ago)
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