It's so weird how the culture shifted, in the 90's everyone was telling you not to give out PII on the internet because it's full of shady weirdos and now people are just doxxing themselves for those same shady weirdos.
On a related note, I really don't appreciate that some of my relatives have used 23 and Me.
If it makes you feel any better, they might not be your relatives
A lot of us are practically identical.
Often in dystopian books/stories, most of society is just living their average life, unaware of how bad things really are. It's usually the main character that is different, and begins to realize what's really happening; they then act as a catalyst to convince people to see what's going on (but usually only when it gets bad enough). And even then, some people will still choose to be blind. That's essentially what's happening in reality now, and why people don't really care about privacy (along with many other rights that are being eroded)
There are still people who think Idiocracy is a movie... but it was just a documentary.
when ever some one says "something to hide" excuse, I always ask "so, do you publicly post your banking details, sex life, history of bowel movements and other personal details online? everyone has something to hide, it's why privacy is a concern when we feel it's been violated. the problem is you don't seem to realise this type of data exists about you, little bits of data collected 'anonymously', that when it gets combined with personally identifiable information, makes it be correlated to you... what's worse is, once that privacy is gone it's incredibly difficult to get back and bad actors can and will use it eventually... that's why companies want it, as when that 'eventually' comes, they profit from it..."
"I have nothing to hide"... "ok, pull down your pants and hand me your unlocked phone."