For petty bourgeoise aspirationals and the ultra-wealthy, the NPIC provides the perfect platform for the co-optation of our mass movements. Protests become photo opportunities; elements of resistance and revolution are appropriated to market an individual's brand or NGO to philanthropists, funders, and sponsors. Brand recognition is key. Locally, we’ve witnessed executive directors and NGO boards claim police abolition, only to turn around and hire ex-police officers to perform union busting on their behalf. We’ve seen blatant misogynists and homophobes win the title of “Activist of the Year” throughout a near-endless stream of self-congratulatory awards ceremonies. Milwaukee suffers an ongoing plague of micro-celebrity activists, bolstered by an NPIC culture that actively blocks opportunities for effective, revolutionary organizing. Our point is simplistic, the conclusion feels trite, but it’s a message Milwaukeeans need to hear. If any real work is to get done, the NPIC and career/celebrity activism need to be abandoned or eventually destroyed.