Solarpunk

We hold corps responsible for the environment by creating a societal ethos of environmental responsibility that forces corporations to serve the people's needs or go bankrupt or be outlawed.

Or maybe it creates a market for feel-good products, like plastic coated wrapping which looks like recycled paper.

Or companies actually do what you want, but continue to serve this other customer bubble who does not share your values at all. Environmentalism becomes just another lifestyle option.

Corporations don't operate under the same rules, laws or have the same motivations as humans do.

The humans that run them can't change this without laws and appropriately tough penalties enforcing new behavior.

What he speaks of may work on the local mom and pop retail store or restaurant.

Whoever wrote this is way off base when it comes to multinational mega corps.

I don't think the mass' social ethos led to transitioning to LED light bulbs e..g. I read of people complaining that their right to buy incandescent bulbs was being stripped from them! Funny, right? I don't mean to say there's no relation between social ethos and corporate actions, but if I could twist sombody's arm - or nonviolently affect their dicision making process - it would be the agent of government responsible for legislating relevent laws. Long-established governments DO have the power - unless they have, effectively or literally, sold it to corporate interests.

You dont understand i have to get this massive SUV, ive been exploited by neoliberals. Its not my fault.