The way I try to understand it is, how would Western women feel if there was a big push to make makeup illegal? On the grounds that some feminists believe it reinforces patriarchal expectations of women.

But other women, including feminists, like wearing makeup and don't wear it for men. I wouldn't want others to tell me on my behalf what I should and shouldn't wear, so we shouldn't do the same to others.

And when you look at it that way, I think a good deal of the real sentiment is just discomfort with some women wearing different cultural attire.