In 2001, Dale Winton accepted a gig as the presenter of a new Channel 5 reality show. And reality TV is simple enough: stick a bunch of people in a house, have them fight and mate like bored zoo animals.

The Channel 5 bigwigs went another way. They got a bunch of people to stand in a shopping mall for five days, touching a Toyota Land Cruiser. And while that can lead to bouts of extreme volatility after several days, the surrounding footage is largely just... people standing around in a shopping mall, touching a truck.

A surreal dive into one of British television’s most baffling game shows.

This video isn’t just about Touch the Truck — it’s about why people still try. Why they endure humiliation, boredom, and sleep deprivation for a prize that’s barely worth the effort. Why we reach for meaning even when there's none on offer.

Also: Dale Winton. Still performing. Still hopeful. Long after the applause stopped.

Also, also: money.

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