Creativity is the creation of works that change the way people see the world.
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Or to invite people into a new one :)
At the risk of getting too mystic, creativity is the ability to explore the inner world, communication is the ability to path and map that world. Art is the ability to push someone into that world, potentially forcefully and against their will. All of this is quite separate from 'value' or 'worth'.
That said, capital is willing to pay for this because it has no connection to the inner world (interesting considering how it spawns some of the most foul and evil egregors out there.) They pay for solutions where necessary, but mostly they want it to be decoration within their egregors, defined only in those terms. You see this whenever anything gets committeed or focus-grouped out of their art-as-product.
Limits are imposed by culture and language, but those can be broken through, it's just hard. But the inner world is infinite and contains all possibilities there to be found and pathed.
Indeed, you went mystic but it is refreshing :). On the "potentially forcefully and against their will" [I hope, I will express correctly ;It depends which creativity. One can still ignore the creativity of a group, of a person. Even if, then, it is everywhere. There is still free of will (generally speaking).
Regarding your last point, I think, there is always a breaking point which pushes the limits somewhere to the right direction or to the wrong, it is, I think a 50/50.
interesting considering how it spawns some of the most foul and evil egregors out there
From what I've been able to "map out," The truth of this world is that we are descended from some unknown source, taking a great many steps to get here, as dust collects and takes on new forms over and over again for trillions of years (at least). The artificial world we have created through deliberate effort, however, began when we started counting the cycles of the sun and creating systems built upon that cycle. As a result, it seem entirely impossible for anything wholly within that artificial world to source materials from anything further back in time than when the system was first created. For this reason, real people who actually do go beyond human society and explore the forgotten dimensions will be capable of creating far more, and far greater things than those who hide themselves away in safety and only consume products.
I'm pretty sure this has a lot to do with why society has been (seeming) excessively tolerant of bad behaviours; because so long as they can be harnessed, the benefits of learning about the pre-human world are immense.
While studying in STEM I noticed that at least a few techniques we use in modern computer construction are, in significant ways, really (highly) refined techniques from much older ages. It really got me thinking about how we learn things, and I figured that quite a bit of what we learn is from observing the natural world and noticing things which are interesting/unusual, such as noting that ore exposed to intense fire will melt/evaporate the metal out of the rock, purifying it.
Ever since then I've been paying much more attention to the world, and found a great many rare circumstances which led to interesting results, such as one morning when I woke up just as the sun hit the perfect angle off a mirror and onto my lashes, to cause a cascade of rainbows right in my eyes. Just a few days ago I was lucky enough to enjoy a very unusual weather combination, where it was raining fairly hard at the same time as a very hot sun was in a clear part of the sky. The combination of cool rain and hot sun at the same time was very odd, but greatly enjoyable while exercising.
It's really quite something just how much more there actually is in the world when you keep an open mind and open eyes to go with it.
That: "such as one morning when I woke up just as the sun hit the perfect angle off a mirror and onto my eyelashes, to cause a cascade of rainbows right in my eyes. Just a few days ago I was lucky enough to enjoy a very unusual weather combination, where it was raining fairly hard at the same time as a very hot sun was in a clear part of the sky. The combination of cool rain and hot sun at the same time was very odd, but greatly enjoyable while exercising." that is something nicely written. I could really imagine the situation. You should keep going on with that thought. To write something about that.
There is more in the world, but I think [a slight derivation of the topic, sorry] we (general) do not take enough time to appreciate as we have to keep going on with our life. Maybe, just to make a small pause can help. I stop here cuz I think I will write a whole novel 😂