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They're not gonna eat the price.
They may hide the cost of the tariffs instead of breaking it out, but there's no way they just keep prices the same. Especially with 100% plus tariffs, they'd be losing money with every sale.
But Amazons while business model is cheap shit sent fast, even if they raise prices to keep margins, they're going to lose a lot of volume unless they raise it even more.
The only part of this good for big business, is everything not a billion dollar corporation already so gonna have to sell or go bankrupt