this post was submitted on 14 Feb 2025

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Reddit plans to lock some content behind a paywall this year, CEO says | Reddit executives also discussed how they might introduce more ads into the social media platform (arstechnica.com)

submitted 1 week ago by [email protected] to c/[email protected]

259 comments fedilink hide all child comments

Reddit is planning to introduce a paywall this year, CEO Steve Huffman said during a videotaped Ask Me Anything (AMA) session on Thursday.

Huffman previously showed interest in potentially introducing a new type of subreddit with "exclusive content or private areas" that Reddit users would pay to access.

When asked this week about plans for some Redditors to create "content that only paid members can see," Huffman said:

It’s a work in progress right now, so that one’s coming... We're working on it as we speak.

When asked about "new, key features that you plan to roll out for Reddit in 2025," Huffman responded, in part: “Paid subreddits, yes.”

Reddit's paywall would ostensibly only apply to certain new subreddit types, not any subreddits currently available.

Reddit executives also discussed how they might introduce more ads into the social media platform. The push for ads follows changes to Reddit’s API policy that, in part, led to the closing of most third-party apps used for accessing Reddit. Reddit makes most of its revenue from ads and can only show ads on its native apps and website.

Reddit started testing ads in comments last year, with COO Jen Wong saying during an AMA that such ads are in “about 3 percent of inventory.” The executive hinted at that percentage growing. Wong also shared hopes that contextual advertising, or ads being shown based on the content surrounding them, will be a “bigger part of” Reddit’s business by 2026.

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[–] [email protected] 22 points 1 week ago

What's Reddit? A clone of Lemmy?

[–] [email protected] 21 points 1 week ago

That's why I'm here. Just made an account. Sick of everything being a goddamn subscription.

[–] [email protected] 20 points 1 week ago (2 children)

So, what's the stage after "enshitification"? "Enspezed?"

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[–] [email protected] 20 points 1 week ago (1 children)

i hope there is a mass migration here

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[–] [email protected] 18 points 1 week ago (6 children)

Looks like I dropped Reddit at just the right time.

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[–] [email protected] 18 points 1 week ago (4 children)

As much as we'd like to joke about the sudden influx of new Lemmy users that will result from this lets all be real, it will be a few new users. Most Reddit users will accept whatever is thrown at them from that company while crying about it on Reddit. I don't know what the phenomena is but it seems that most people would rather stay on the bad platform than try something new and slightly different. I'm cool with that, I like niche platforms.

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[–] [email protected] 15 points 1 week ago

I have eaten far too much popcorn this far, but will keep watching the collapse. My account is 17 - 18 years old at this point but I have not logged in for at least a year.

[–] [email protected] 14 points 1 week ago

i too deleted my 15-Year Club reddit account

[–] [email protected] 14 points 1 week ago

What's "reddit" and why does Lemmy seem obsessed with it?

[–] [email protected] 13 points 1 week ago

fuck /u/spez

[–] [email protected] 12 points 1 week ago (3 children)

If small dick energy had a face it would be Steve Huffman's.

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[–] [email protected] 11 points 1 week ago

r/spezholedesign

[–] [email protected] 11 points 1 week ago (3 children)

Enshittification intensifies.

spez is slow walking Reddit to the graveyard.

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[–] [email protected] 10 points 1 week ago (2 children)

In order for lemmy (or any alternative) to really take off, efforts need to be made to mass migrate content. The biggest inhibitor of adoption is the lack of communities, and the user submitted info backing them. Not only would it be beneficial for alternatives to have this on their servers, efforts should be made to index and back up the mountain of how to and general hyper specific sub reddit information for the good of society. The world already lost so much during the last purge of users comments and posts, further enshitification of reddit will only lead to more getting lost. Are any groups working to scrape all (or the most important data) from reddit and break it out in a searchable format here?