The worse part is, they don’t really need to bug your mic to figure out what you are talking about to target ads to you. The best sales leads are the family and friends of your existing customers. So say you talk to you coworker about how they switched to this new diaper rash cream for their baby. You might not have a baby but you talked about it and somehow you got ads for diaper rash cream. What really happened though is that your coworker bought their cream on Amazon and that brand purchased target ads for everyone whose location data was nearby them. Or they bought it for everyone whose phone was connected to the same IP address. We have so much data tracked about us that they can guess what we are talking about without actually having to tap our phone lines
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In addition to location, the data collected moreso resemble demographics than specifics. And on some of the most mundane shit at first glance, but actually gives a very clear picture of the consumer. Things like 1. OS installed 2. version of OS installed 3. Battery percentage 4. Total device memory 5. Remaining total memory and more things like that.
I liken it to how a psychic fools people into thinking they are magical when really they are incredibly perceptive and experienced in making judgements based on client's clothes, appearance, demeanor, etc before they even open their mouths.
I've literally seen advertisements for products that I was talking about but explicitly did not search for or type or anything on any device. All I did was talk about it in real life.
It's literally a thing that happens, I have seen it happen first-hand.
"I've seen it first-hand" isn't significant evidence because the frequency illusion effect is a thing. If you see dozens of ads a day and ignore them unless you notice them matching something you talked about, you'll end up thinking ads can track what you talk about whether or not it's true.
While i understand and agree with the premise, i think it's lacking context. It is quite disturbing to have an obscure conversation (you know, we've never been to tahiti), and suddenly you're getting banner ads or sponsored results about trips to tahiti.
This is absolutely a thing that happens. It happens to my wife frequently (the amount of times i hear giggling, i was just talking about that! Now I've got an ad! What a coincidence!), but i disabled all my google permissions (outside of location for maps), so it doesn't seem to happen to me at all.
I don't think every company does this, but some do. I also had to uninstall WhatsApp because my microphone usage was up while i was sleeping. That was quite concerning to discover. Whatsapp claims it's a bug, but I'm not sure about that.
Forgive me if this is here already but this is how your post showed to me.
I once worked in a charity providing mental health services to people without insurance, or who wanted to not have their insurance record the service for whatever reasons.
I once had a homeless man that I would see regularly. We set up each appointment at the end of the preceding appointment, because the only other way to get a hold of this person would be to call the fast food place he worked at, during his work hours, which weren't consistent. This man did not own a phone, or any other electronic device. His facebook, and all of his online activity was done at his local library. I emphasize this because I need it to be stressed that there was no way any algorithm could connect his location to mine. There was no way for a system to recognize that his device was near mine, because he did not have a device. There was no way for any of his online habits to be algorithmically connected to mine, at all.
One session, we're speaking. The only devices in our small, sound proofed room, were my cell phone, a digital clock not connected to any system, and a digital camera, turned off, and also not connected to any system. He mentions that he's been contacted by someone who wants him to move to the Phillipines. We briefly discuss flights and work in the Phillipines. Then we move on to other things, yadda yadda, end session.
By the end of the day, I'm getting ads on Facebook for flights to the Phillipines. Freaked me the fuck out because those sessions are HIPAA protected. From then on I kept my phone turned off, and in a completely different room in our building than any of my sessions with any patient. Never ever had it happen again.
Difficult to judge. Could be confirmation bias, as well. Meaning you got ads for flight befores. But you were not paying attention to them at that point. Which changed after your session and now you think these are connected. (Or you looked something up about that location and that kicked it off.)
These are the usual findings in the rare cases people are able to trace it back and they write some article or podcast about it. Mainly confirmation bias. And once you interact with one ad that got you taken aback, you're trapped.
Doesn't rule out other possibilities, though. I guess what I'm trying to say is, this counts more as anecdotal evidence. And we have plenty stories like this. It's not enough to infer anything. More a reminder to investigate some more.
And yes, it's good practice to keep your phone someplace else when you're having protected/confidential conversations. Smartphones are very complex and they certainly have the potential to spy on you. In fact we know a lot of the apps and computer code is meant to analzye your behaviour and transfer that information to third parties.
How many anecdotal stories before it becomes data? If hundreds of people are saying that this happens and there's no other explanation? Thousands? How many things can be written off as "Oh, something you don't understand is happening, even if we can rule out basically everything." ?
There are billions of smartphones out there. Thousands of people getting ads relevant to what they just discussed is normal. And it's not just about the number of stories. It's also about how unscientific these reports are as well. If you want to come up with actually useful evidence you would have to test this multiple times to prove it's not random and you would also have to objectively measure the effect. You need to show a significant increase in the probability of getting a relevant ad, which in turn means you need to know what the baseline probability of getting one is (when the phone has not been allowed to spy on you).
All that being said, I don't think proving that smartphones spy on us is all that useful. The fact that it can happen very easily is already a problem. Security and privacy are protected when we design systematic solutions that prevent abuse. They are not protected in unregulated systems where we might sometimes prove abuse has happened after the fact. There's plenty wrong with a modern smartphone regardless of whether it happens to be spying on you right now.
Great story.
Even if anecdotal fuck all of that better safe than sorry.
My dad use to say that Facebook listened to him back in the 2010s. We blew him off as conspiracy nut.
He would say diamond ring diamond ring diamond ring and then all his ads would change next day. We blew him off as conspriatorial and now the algorithm is common knowledge.
Who knows. Scary.
phew
The comments here show the real problem, adverts dont have to say why they've been selected.
All online ads should have to say which filters they matched to advertise to you. The advertising in most cases now is centralised into Google or Facebook, this is absolutely technically possible.
All online ads should have to say which filters they matched to advertise to you.
According to the Signal foundation, the reverse is true. They claim they got banned for revealing that info.
https://signal.org/blog/the-instagram-ads-you-will-never-see/
Wow.
This gives me that gut uneasy feeling. Those grabs are hyper specific examples.
Literally the news story that this author cites as motivation for writing this article in the preamble to the article.
In September, I was using reddit, had an iPhone, etc. I was generally aware of digital privacy, probably moreso than the average person, but by no means was I knowledgeable.
I was running a beta on my iPhone at the time, for context. I had a short conversation with my roommate while my phone was in my pocket. I took it out to text my partner and pressed the dictation button. My phone proceeded to type out the majority of the conversation I had had maybe five minutes earlier with my roommate. Literally ruined my ignorance is bliss and now I have a Pixel with grapheneos and use almost exclusively open source software with a major focus on privacy. Obviously this is an anecdote from some idiot online and I can't verify what I'm saying at all, but the experience definitely shook me.
I think we will need a few more lawsuits such as Apple has agreed to pay $95 million to settle a lawsuit alleging that its virtual assistant, Siri, recorded users' conversations without their consent before this is no longer treated as confirmation bias or people been paranoid.
My wife used to tell me that her adds would change after discussing something and at first I did not believe her, but it just kept happening again, and again. It reached the point that we would put our phones away, discuss something and there is no change in ads about the topic. If we had our phones near adds would change.This would happen on things that we would not see adds for normally. For example we would discuss a trip to a place we have never been and she would start seeing adds about the destination after that.
One of my weirder hobbies is trying to convince people that the idea that companies are listening to you through your phone’s microphone and serving you targeted ads is a conspiracy theory that isn’t true.
ARS said, that reuters said, that users said.
Someone needs a new hobby. "Proof" from 3 layers of journalists interpreting a case that they themself said never went to court. Trying to use evidence of absence as proof will never win any hearts in a debate.
I didn't seriously believe it happened either for quite some time because confirmation bias is a bitch. But I've seen it happen a few times where it would have to be a seriously unlikely coincidence.
If it was searched for in Google, Facebook, apple, or whatever sure
If it was correlated with locality and time, sure.
You can infer a lot from a few searches but there are times where nothing was searched for and a novel concept came out of conversation and book there's ads and search completion for it.
Maybe, just maybe, someone settling a lawsuit without being found guilty, doesn't ACTUALLY mean they're innocent.
Quick experiment. If you don't own a dog or a cat, talk about buying dog or cat food a couple times today.
Using your search data is bad enough
"Is it Apple though, probably not..."
Can I ask, why are you so ready to performatively forgive them here? Apple is not your friend, Apple and Tim lined up to donate the million like the rest of those greedy, transactional cowards.
Apple doesn't "do" it per se, instead Apple shares certain data with third party partners for the purposes of "improving your product experience" the data is then laundered 17 times through middle layers and added to a shared digital fingerprint of you and your household's web of connected devices. You and your family are then sold on a marketplace as advertising targets actively interested in X category or product (Apple is also subsequently a customer in that marketplace). You then either receive that advertising or your family is targeted with it so that they can then casually mention the product back to you (company knowing you were already interested) so it feels organic and "I was just thinking the same thing!" and boom, you're buying that new set of pots and pans.
We're already living in the matrix, you're just a little drone being pinged around according to other people's will, to support the pursuit of endless growth. So yes, in a way companies are spying on you... After you've given them individual permissions to access your microphone and permission to share "certain data" about you with third parties, in a carefully orchestrated dance - so that they have plausible deniability and so you don't have to threaten your parasocial relationship with their brand and can continue saying "probably not Apple though..."
This is a great case of confirmation bias, too. The one time your ad happens to match a conversation you had earlier, you’ll be convinced forever, and tell everyone you know about it. The ten million other times you have a conversation that doesn’t appear in your ads will go unnoticed.
People always talk about getting served ads after they talk about something. I think it's the other way around. The ads put the thought into your brain and then you start talking about it and notice after you've already been thinking about it for a while.
It's well possible and previously tv mic had been used as bugging device. The problem is, way too many security researchers look in system level software of iOS and even other components of the device that such practice will be too risky for apple (same applies for mainstream android products). Also processing realtime audio, finding potentially unrealiable topic from it and doing realtime ad is actually too much work as of today's tech (might change sooner than you think though).
What, I think, is more practical is to use the whole query after the wake word to show ad, and potentially use other app tracking data, which is way much reliable than voice for targeting purpose. Voice data is useful for bugging purpose, primarily (ab)used by nation states and LE.
I bet in the medical procedure case mentioned in the blog the user searched/talked about that in other apps and average people aren't good to notice these privacy leaks.
too much work for today's tech
All the assistants listen all the time for their codeword. The new pixel phone show you a list of songs played around them and more. It is already happening all the time in the background.
I've always theorized that it should be possible to have multiple wake words with different functions, some invisible to the user.
It has to be "always listening" for the wake word to function at all, so it clearly is doing that, what's to stop them from having another wake word like "bomb" which it then starts recording and sends to the NSA for instance, or even "clip the last 30 seconds" like an xbox could be feasible. Or even have corporations pay to get on the "list" of secret trigger words, like Toyota pays and it hears "Toyota" or "new car" and starts serving ads for 2026 Celicas (I wish lol). It doesn't even have to send much data back for that, just "ohp, said word, check box to join 'toyota' ad group."
I'm not saying they do that, but like, it sounds totally easily possible and I can't be the first person that had this idea, why wouldn't they?
I don't think that most of the big tech companies are listening to your microphone (I'm not ruling it out entirely, and I'm certainly there are some smaller sketchier companies that are doing it)
But I think most of the time most of the time they don't need to
They know what ads you've seen on your phone/computer, what you've been googling, the websites you've visited, where you've used your credit card, what shows and movies you watch, and where you've been (from gps locations, or from what wifi networks and Bluetooth devices you've been near or connected to) and what ads, playlists, stores, products, etc. you were exposed to while you were there, and of course who you talk to and all of that same information about those people.
That's all going to influence the things you think and talk about, they probably have a pretty good idea what kind of conversations you're going to have well before you do.
And don't get me wrong, that's creepy as fuck.
I think most of it comes down to people not even realizing how much data about ourselves we put out there and all of the ways it can be collected and used to build a profile about you.
And honestly I think they can probably get better data from that most of the time than from trying to filter out background noise and make sense of what you're talking about through your microphone.