this post was submitted on 09 Oct 2024

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Tony's Chocolonely bars are shaped unevenly to represent farmer inequality and the coastline of Africa (lemmy.world)

submitted 1 week ago by [email protected] to c/[email protected]

185 comments fedilink hide all child comments

"It doesn’t make sense for chocolate bars to be divided into equal-sized chunks when there is so much inequality in the chocolate industry! The unequally-sized chunks of our 6.35 oz bars are a palatable way of reminding Choco Fans and Serious Friends that the profits in the chocolate industry are unequally divided.

And in case you haven’t noticed, the bottom of our bars depicts the West African coastline. The chunks just above it represent the Gulf of Guinea. From left to right, you have Côte d'Ivoire, Ghana, Togo and Benin (terribly politically incorrect, we know, but we had to combine them to create enough space for a hazelnut), Nigeria and part of Cameroon."

From https://us.tonyschocolonely.com/pages/faqs

(page 2) 50 comments

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[–] [email protected] 51 points 1 week ago

Thanks for the advertisement?

[–] [email protected] 48 points 1 week ago (1 children)

Funny that they made their brand the biggest piece of all in the representation.

[–] [email protected] 24 points 1 week ago (1 children)

I'm reading it like they colonize Africa directly

[–] [email protected] 18 points 1 week ago (1 children)

"It's UNFAIR that all of these countries exist! All must bow before Tony's West African Company."

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[–] [email protected] 41 points 1 week ago (3 children)

Some info, that's interesting and helps balance this blatant advertisement. Tony's was started by Dutch television maker Teun van der Keuken. He worked on a program that exposes products for their production methods and false marketing and so on. They stumbled onto the slavery that's part of the cacao industry. He asked to be arrested for eating chocolate, and in doing so enabling slave labor, but he wasn't. He started out Tony's Chocolonely to attempt to change the chocolate industry. He's not part of the company anymore. He has concluded the mission has failed, and is very critical of his former company, saying they've lost sight of the aim: slave-free chocolate.

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[–] [email protected] 38 points 1 week ago

[–] [email protected] 34 points 1 week ago (1 children)

Around $5 and good chocolate

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[–] [email protected] 29 points 1 week ago (13 children)

If they paid the farmers more they could just make regular shaped chocolate

[–] [email protected] 28 points 1 week ago (1 children)

I think that is exactly why this company was founded.

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[–] [email protected] 11 points 1 week ago

Fait point, but it's a statement about the industry as a whole, not their own production. Even if they were to distribute profits evenly over the entire production chain of their products (which I agree they probably don't), the industry as a whole would still have this problem.

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[–] [email protected] 25 points 1 week ago

Damn that's just an ad. There is no escape

[–] [email protected] 17 points 1 week ago (9 children)

This is my favorite brand of chocolate rn

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[–] [email protected] 15 points 1 week ago (1 children)

The irregular pieces make it much easier to eat. You make a conscious decision how much you break off, instead of just getting another 4 squares.

[–] [email protected] 15 points 1 week ago

Yes... haha.... conscious eating... haha...

[–] [email protected] 13 points 1 week ago

Neato advertisement!

Products looks like shit.

[–] [email protected] 11 points 1 week ago

It's also why I no longer buy it. It's a PITA to eat.

[–] [email protected] 9 points 1 week ago (2 children)

Am I the only one that thinks its ridiculous to eat an ounce of chocolate a day?