10% reduction in emissions? So climate friendly! That makes it only 9 times as harmful for climate as the vegan alternative.
Climate - truthful information about climate, related activism and politics.
Discussion of climate, how it is changing, activism around that, the politics, and the energy systems change we need in order to stabilize things.
As a starting point, the burning of fossil fuels, and to a lesser extent deforestation and release of methane are responsible for the warming in recent decades:
How much each change to the atmosphere has warmed the world:
Recommended actions to cut greenhouse gas emissions in the near future:
Anti-science, inactivism, and unsupported conspiracy theories are not ok here.
Pretending that climate friendly beef is possible and then branding it 'Brazen' is some top quality trolling.
This is the same company who tried to maximize employee deaths during covid and is bringing back child labour.
"No, see. It's 'climate smart,' because it makes us more money by being smart and advertising it with the word 'climate.' So, no harm, no foul?"