While shady behavior to manipulate reviews is not okay, I'm hesitant to engage with the discussion. The reason being that jumping down into this topic results in unproductive slapfights where everyone calls everyone else shills/trolls/whatever. Bringing that discussion to this community changes the tone from talking about Star Wars, to talking about people who are talking about people who are talking about Star Wars.
There should be a space on the Internet to enjoy Star Wars, and to discuss and critique Star Wars content itself without being sidetracked by talking about how other people have wrong opinions.
E-celebs whip up mobs of idiots. Corporations whip up mobs of idiots. I just don't know if that's something we really need to put a magnifying glass on here. This topic is something I've been thinking about for a while now.