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Turns out hiring thousands of people and hosting tons of data gets expensive, especially as your customers (advertisers) stop spending as much on your product. After a decade of cheap money being thrown at them by investors to grow grow grow, interest rates has made new debt far more expensive and the need to turn a profit is here. On top of this, their primary source of revenue has shrunk as most companies cut back on their advertising budgets, again because money has gotten tighter now very quickly.
My guess is their calculations are that they're not necessarily being unfavourable to their more casual users. Which are probably the majority. People who have digested the idea of ads, don't create content and casually scroll around for a laugh or for some biased news and surface level discussions probably don't feel that much has changed.
It's because the 2024 election is coming up.
I'm not sure YouTube ever wanted you using adblockers.
i saw a comment on hackernews about how chatgpt and LLMs really caused reddit's recent changes and conflicts. and that made sense to a degree. the regular user is perpetually online and i guess big tech is all about grabbing users' limited attention at this point.
very good observation! I guess it's to no small part caused by a change in the economic and investment climate, and as a result new measures by man's companies; and they chose the first day of the new business quarter as a start date for many of them.