this post was submitted on 28 Mar 2024
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I really, really need people to grok the distinction between engagement and entertainment.
Let's hear it! I think I've got it, but would love to hear how you put it
Engagement is merely the ability to, or the degree to which you are able to, maintain interaction with something (a system, a game, a fidget toy, whatever) over time. It has absolutely nothing to do with entertainment, although you can use entertainment as a means of achieving or increasing engagement. However, entertainment is hard. People are entertained by different things to different degrees, and respond to their entertainment in different ways. Engagement on the other hand is a fairly simple behavioural matter and that's a whole field of science (which is mostly bollocks, to be fair, but its lessons can be very effective when applied at scale).
Source: I used to be a behavioural engineer, specifically a gamification specialist. Engagement was the oil I was employed to extract, and entertainment the excuse my field used to pretend what we were (and still are) doing isn't just social manipulation at scale.
Yes yes yes, I'm very on board with this. I think we all know what we're doing is wrong and manipulative on some level, but the general consciousness hasn't caught up to recognising the tort.
It may be just be association, but I'm not a huge fan of the term "entertainment" either. It strikes the same hollow note for me as "content."
Yes it's an apt description for a part of an experience, but it comes so laden with its own associations and preconceptions, that it doesn't feel useful in most contexts in which it's deployed.
That said I have no objections to how you've used it in your comment.