this post was submitted on 14 Mar 2024
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How so?
I mean it's not like Epic does anything to help sales, they just give devs slightly more of the money. Or at least it cannot prove that. Their store is so badly organized that the reduction in discovery and the Sweeney-created (and in fact at this point seemingly deliberate) negative association of the epic store and in particular exclusivity on it, it's impossible for a company to judge whether the 25.7% increased money (70%->88%) is not easily eaten up by the loss in sales compared to other stores.
Valve can also trivially point to all the stuff Steam provides like forums, mod integration and streaming to justify higher cost, and Sweeney suspiciously never talks about that. I bet if he had to, he'd have to admit that he actually provides less value with his baby store considering how little devs get for the 12% taken compared to what Valve provides for the 30% they take.
Is it cool that stores take 30%? No.
Can I, as a gamer, judge whether it's a valid amount of even one worthy of critique in particular comparing brick&mortar supply chains (his 75%-loss-criticism is a false equivalence, as the extra costs he adds existed with physical stores, too)? No, I cannot.
Does it feel to me as a gamer that I get "more" buying a game on Steam than on Epic? For sure! Sometimes I can get it cheaper on Epic, which might be worth it compared to having stuff like workshop integration or prompt updates on Steam. Or it might not be, that's something everyone has to judge.
For me personally, my takeaway from Sweeney's baby trantrum antics and aggressive exclusivity has been this:
His criticism might be valid. Or not. I cannot judge that. Regardless, he's an asshole and his shop is terrible for me as a customer comparing the alternatives.
Well
Sounds valid, it's a really high cut
Sounds valid, making deals with the big publishers for smaller cut and taking the big cut from smaller publishers. Sounds pretty shit
Yeah but OTOH I can easily see this be discussed away. Economy of scale is very much a thing in physical distribution (so smaller board games have to set aside significantly higher percentages to manufacturing, logistics and marketing), and I lack the business knowledge to know how this does or does not translates to digital distribution.
In other words I cannot judge that, but I have two indicators to suggest it might be a thing:
(Plus let's not forget that Sweeney would take a 105% cut if he could get away with, he himself is a money-greedy bastard)
I think their claims seem credible. I think Steam lowering their take shows that 30% was indeed higher than necessary. And lowering it for those selling shitloads of copies and keeping it high for smaller sellers does sound a bit backwards and scummy.
But both Epic and Valve are businesses. Of course they're going to be greedy and scummy. I wouldn't really expect anything else. I just think in this case the specific arguments towards Steam seem valid.