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lumpenproletariat vs. unproductive labour
(lemmy.ml)
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Was looking more at the definition of lumpenproletariat the other day:
https://link.springer.com/article/10.1057/s41296-021-00487-9
I think of that categorization as characterized by an inconsistent or absent relationship to work and production that leads to a lack of class consciousness (lumpen) despite being closer to the working class than to any other class (proletariat). The "self-interested hustler" phrase stood out to me as a good summation.
Someone who owns their own business could certainly fit this, but I suppose it comes down to how dependent you are on someone else's means of production (the point made elsewhere in this thread about YouTubers depending on Google is a good one).