this post was submitted on 12 Feb 2024
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But it's not just one industry, unless you overly generalize.
The motivations that lead someone to buy indie games are much different than someone who mostly plays F2P competitive games, which is much different than the group that buys top end AAA games. So the marketing and profit model will be different for each. I think there are at least these logical segments:
Each of those has different target demographics, and thus different "pools."