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Commercials Are Streaming’s New Norm, and Creators Aren’t Happy: “It’s Almost Worse Than Broadcast” (www.hollywoodreporter.com)
submitted 2 years ago by to c/technology@lemmy.world
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cross-posted from: https://slrpnk.net/post/6302705

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[–] 16 points 2 years ago (3 children)

So are commercial randomly placed, or are the shows paced to have commercial breaks like the old tv days?

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  • [–] 7 points 2 years ago

    The thing I always noticed when a service places their own ads, is even when there are “ad breaks” on the timeline, the ads don’t always show up there. Or the screen blacks out for a few seconds, then the show plays, THEN the ad would play.

    Granted, this was a while ago when I actually put up with that bullshit, so maybe it’s changed by now. But it was done very, very sloppily and is almost certainly a creator’s worst nightmare for the story.

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  • [–] 6 points 2 years ago (1 child)

    Content providers can probably include chapter markers in their content. I also suspect it's not hard to detect a scene transition. Failing these, randomly placed.

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  • [–] 9 points 2 years ago

    This was my problem with hulu back in the day. Short episodes like Futurama would have a commercial shoved in at like 3 minutes and then again at 10 or whatever, it was obnoxious and shittily implemented.

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