They absolutely did break it. Without even getting into all of the convoluted shenanigans they pull now, their advanced search operators are dog shit now. They completely ignore negative search terms whenever they have a bunch of ads to show you with that term, or when there's an abundance of agenda-rich propaganda articles with that term. They're fucking poopoopcacca now.

Not really true.

Googles stance on protecting net neutrality totally changed over the years with the cell phone internet browsing, and them getting in bed with Verizon. Google=Verizon

Obama fought off the end of net neutrality his entire presidency.

Now they have a large financial reasonability to direct you to specific content and companies

https://www.pbs.org/newshour/nation/net-neutrality-is-ending-heres-how-your-internet-use-could-change

I wonder if there is a new term to use to target secondary or tertiary entshittification. I mean Google did participate in entshittification with the increase in ads but they are also a big victim of the same entshittification. Like maybe the entshittification is rolling downhill.

I feel like they did break search to profit, though possibly through inaction. It doesn't feel like they're even trying to deliver good content over seo garbage anymore.

Hard to distinguish malice from incompetence with Google, though.

Lol wut??? They drove the industry in this direction. What fuckin bullshit.