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HP CEO: You're 'bad investment' if you don't buy HP supplies (www.theregister.com)

submitted 10 months ago by [email protected] to c/[email protected]

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[–] [email protected] 2 points 10 months ago* (last edited 10 months ago)

Not crazy at all. Not sure why there's a surprise. Advertising is everywhere. Design goes into making buying goods user friendly. The whole point of brands is to build loyalty to it. All of that has cost to acquire customers. So obviously customers are an investment because acquiring them has cost and labor involved.

It's like selling an iPhone knowing you will eventually make money on app store sales percentage margins.