this post was submitted on 08 Dec 2023
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No Man's Sky studio Hello Games unveil Light No Fire, a fantasy survival game set on a single, huge planet (www.rockpapershotgun.com)
submitted 11 months ago by [email protected] to c/[email protected]
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[–] [email protected] -5 points 11 months ago* (last edited 11 months ago) (1 children)

Spending money on advertisements without an actual PR team is a red flag to me.

[–] [email protected] 6 points 11 months ago* (last edited 11 months ago) (2 children)

Most studios do not have a dedicated PR team. That’s a larger developer/publisher luxury. Often they just hack away at it together as a group or maybe if they’re lucky have one dedicated “social media manager“ who functions for basically anything remotely related to PR and marketing.

[–] [email protected] 1 points 11 months ago (1 children)

They could contract PR out to a firm or team on a part-time basis. They absolutely need someone in PR and marketing. They released a trailer on the fucking Game Awards and the single thing they are most known for is lying to players about their product.

[–] [email protected] 1 points 11 months ago

I’m talking about developers writ large, but sure I would expect more from hello games at this point.

[–] [email protected] 1 points 11 months ago

Most studios do not spend large amounts of money to appear on advertising shows either and with Hello Games' history they should defo have a qualified PR manager or at least some serious consultation about it.