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HP exec says quiet part out loud when it comes to locking in print customers (www.theregister.com)

submitted 11 months ago by [email protected] to c/[email protected]

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HP exec says quiet part out loud when it comes to locking in print customers::Funny how marketing messages change depending on the audience

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[–] [email protected] 28 points 11 months ago

TLDR:

"We absolutely see when you move a customer from that pure transactional model ... whether it's Instant Ink, plus adding on that paper, we sort of see a 20 percent uplift on the value of that customer because you're locking that person, committing to a longer-term relationship."

Instant Ink is a subscription in which ink or toner cartridges are dispatched when needed, with customers paying for plans that start at $0.99 and run to $25.99 per month.