this post was submitted on 09 Nov 2023
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Honest question: RAM is so cheap, why is Apple even doing this? Is it just so they can advertise one price but then convince people they have to level up? What's the advantage to the 8GB to them.
The upsell. People who don’t need 16GB will not care. People who do will pay it. That’s basically free money.
Reverse future proofing. If you think 8GB is cramped now, imagine 3-4 years from now when most of these computers will still be in use. Users may hit the upgrade cycle quicker.
Profit margins. After the return of Steve Jobs, Apple simple will not sell any hardware without a hefty profit margin.
On point 3, they will to sell services. It’s the only reason why the HomePod line and AppleTV still exist.