this post was submitted on 27 Nov 2023
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[โ€“] [email protected] 58 points 11 months ago (11 children)

It's pronounced Gif, with a soft G as in Graphics.

I don't give a fuck what the idiot creator thinks it should be pronounced as, I'll die on this hill with my honor intact, surrounded by the corpses of everyone who thinks Jif is referring to anything but peanut butter.

[โ€“] [email protected] 4 points 11 months ago

The peanut butter is exactly the reason he picked that pronunciation. Choosy developers choose gif.

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