Apple

Both. Do I need an Apple Watch? No. Therefore I see it as a luxury. Do I LOVE having an Apple Watch? FUCK YES. And I say so because it does improve many aspects of my life. It’s essentially an extension of the iPhone—a shortcut if you will. Being able to glance to check email, messages, pick up a phone call, send a message, invoke Siri, get directions, check weather, etc etc etc., it’s a nice luxury. And yeah, like many others have stated, it also motivates you to stay fit. I’m sure other wearables can accomplish this, but having all this within the apple ecosystem is convenient.