Literally just mainlining marketing material straight into whatever’s left of their rotting brains.
I don't really mean to say LLMs and similiar technology is unimportant as a whole. What I have a problem with is this kind of Elon Musk style marketing, where company spokespersons and marketing departments make wild, sensationalist claims and hope everyone forgets about it in a few years.
If LLMs are to be be handled in a responsible way, it to have honest dialogue about what they can and cannot do. The techbro mystification about superintelligence and sentience only obfuscates that.