They have to make a lot of caveats because they constantly get people whinging that they can't install fb messenger or whatever or that their bank app doesn't support linux. The hw manufacturer can't help that and they are setting expectations appropriately for the state of the ecosystem currently. None of those things are inherent to the device or software stack
It isn't fair to say it's a dumbphone with extra steps just because of these things, in fact depending on adoption rates many of those things will eventually gain workarounds or supported applications, they just don't want users to buy it and get disappointed, whereas more technical users will buy it with the expectation of configuring or building their own workarounds/workflows. It will get more mainstream as the path gets more trodden by early adopters, similar to desktop linux which is now a near-trivial switch for many people.
A dumbphone can't do Signal, Matrix, email, hotspot, run a full web browser with full desktop addon support, listen to podcasts, music, maps, and more importantly, a dummbphone isn't a purposefully extensible platform for installing community or commercially created applications, both dedicated and adapted from desktop versions.
They aren't comparable. Linux mobile isn't as mature as android or ios, of course, but android and iOS also don't include banking apps, facebook messenger, netflix, travel/loyalty apps, etc. and didn't have most of those >10 years ago when they were less mature. They gained an available software ecosystem as they grew more popular over time.
