this post was submitted on 15 Nov 2023
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iMessage is the reason why apple is such a brand-loyal company and it is why they will never make it cross-platform until some government agency drags them across the finish line kicking and screaming. Love it or hate it (as a longtime iPhone user, I personally think the green/blue bubble discrepancy makes it a bad user experience for both iPhone users AND android), this is the most significant component of apple's walled ecosystem that keeps people from straying away from their garden.
The person who though up of blue and green bubble differentiation should be chief of marketing
Apple had blue bubbles before Android was out the door, and Google thought they'd make their own mark by using green. The rest is history.