this post was submitted on 15 Nov 2023
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iMessage is the reason why apple is such a brand-loyal company and it is why they will never make it cross-platform until some government agency drags them across the finish line kicking and screaming. Love it or hate it (as a longtime iPhone user, I personally think the green/blue bubble discrepancy makes it a bad user experience for both iPhone users AND android), this is the most significant component of apple's walled ecosystem that keeps people from straying away from their garden.
They don't even have to enable RCS like Google wants; they could release an iMessage app for Android.
They'd control the data from it, they could require an iCloud login, and they'd probably drag a decent chunk of Android users off Google Messages and WhatsApp. Hell, they could even keep non-iOS devices as green bubbles, but fix all of the security and filesize bullshit.
But they've evidently decided it's not as valuable as selling more iPhones by encouraging teen exclusion and bullying.
As someone that switched to Android, I would even take needing to own an Apple device first before you could log into iMessage
Unless it's built into the default app people probably aren't going to use it.