this post was submitted on 09 Nov 2023
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Privacy
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€12.99/mo. sounds wildly overpriced to me in comparison to 1) cost to serve and 2) ad revenue. I’m not an ad revenue expert, but I have a hard time believing they make anywhere near €13/user/mo. from advertisers.
I guess the information they gather is worth enough that overpricing the subscription makes them more likely to retain free users.
The wording and the dark pattern on this screen should be violating the rules already. They very clearly want people to stay on the free plan, and likely aren't even going to stop tracking users?
Maybe they just want to show how it "failed" and make a case that people don't care
My god I just glanced quickly and thought it was 2.99. Asking 12.99 is an absolute joke.
Meta makes their ARPU readily available to the public, so you really don't have to guess in this regard: https://www.statista.com/statistics/251328/facebooks-average-revenue-per-user-by-region/
Last quarter posted there, it was $19.04 for European users, or €17.84 with today's exchange rate.
Those appear to be per-quarter numbers, and if so that would mean ~€5.95/month.
Looks like they report ARPU on a quarterly basis, yes.