To be clear: I prefer to pay for things instead of having to see ads but 13€ / month!? For a meta product that has inherently user-hostile design patterns even without ads?

Who does this appeal to?

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[–] 22 points 2 years ago (3 children)

I’ve never used IG but I feel like it would be a $3.99/month type of service. This price just tells us they are making way more than that serving ads or that your ad data alone is worth a decent bit of cash.

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  • [–] 4 points 2 years ago

    It's weird in that most users would value it at $3.99 a month, but the average user also scrolls for several hours a month, with each one of those hours packed with ads.

    This equates to way more than $4 in revenue a month.

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