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The SEO world is up in arms after a story said they're 'ruining the internet.' Here's the spicy drama.
(www.businessinsider.com)
This is a most excellent place for technology news and articles.
The real question is: why do people misunderstand SEO? No matter what technology you are going to use, people are going to want to optimize it. Like a store front will optimize for the street it's in.
A search engine crawls sites, ranks them based on keywords (and much more), and shows results based on a search quiry. No matter how it works, sites will find out how the system prioritizes A over B.
Then there are the users. Stop asking Google/whatever questions. It's a search engine, so it'll show content that asks the same. When did we stop searching for keywords about a certain topic to find out?
Sure, I'm lazy too. And 'information pollution' is a problem. But not SEO in and of itself.