this post was submitted on 03 Nov 2023
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I don't like Apple. That'll probably show. But I like Microsoft and Google even less, so ultimately I do want them to continue to succeed for the time being.
They should sell cheaper x86 and arm laptops. If other manufacturers can sell decent midrange laptops for around $500 USD, so can Apple. They can even charge a bit extra for that Apple logo and still come in well under the $1000 minimum price tag now.
Though that in and of itself might be shooting themselves in the foot a bit. They have kind of a designer brand vibe, people might not trust reasonably priced hardware from them. So they'd probably want to adjust their marketing too.
I think they should do this, because declining sales tells us less people are willing to pay that premium. Though they should keep their current product line too. I like what they're doing with their Mx ARM chips.