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‘People have no idea’: How smart devices spy on us and reveal information about our homes
(english.elpais.com)
this post was submitted on 31 Oct 2023
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I honestly still don't get, what exactly all this is for.
Why are companies pumping more and more money into advertising? What do they expect us to do? Most people can't spend more money and if you have to increase prices because of your overblown ad budget, they're even less likely to do so.
And what exactly are they thinking they're getting from companies like Google and Meta? The amount of ads I get that are actually relevant and not super-obvious is miniscule. Ad tech does not work even remotely as well as advertised.
That's because you're not a typical consumer. Average consumer those ads target is a mindless capitalist zombie with the sole goal of owning more stuff. Especially in US (but not only) people are trained by their capitalist master that 'you are what you own' and spending money is a way of living there. I'm sure you see it everywhere. People go absolutely crazy over brands like Marvel or Star Wars and spend thousands of dollars on useless gadgets. People go crazy over snickers and buy hundredths of pairs. People go crazy over phones and and take credit just to own the latests model. And the ads are there to program those people into wanting more and more things.
You'd be surprised the amount of times I've heard someone say they got something after seeing a targeted ad. I personally just zone out until the ad's done. It's hard to believe people actually pay attention, and then go so far as clicking the ad and buying the product.
Is it zero?
It definitely should be, but I have heard at least 2 people make that statement, so the fact that it's not 0 is mind blowing. Maybe I just need better friends.
Or, bear with me, just send a massive amount of spam mails to leaked mailing lists. Maybe 1 in a million reacts and you scam them (cfr all the "Nigerian prince" scams.
A looooot less work because the victim's will contact you themselves. No need to go and "compare which phones show up together and them figure out why they were together and then figure out if it was an affair or not and then contact them in the hopes they care enough to pay ransom"
I guess your username makes sense.
As a high value individual you have to accept that you'll always be a target. Nobodies like you and me on the other hand? Nobody will bother.
Will Mulder rescue me then?
Seriously, that sounds like such a bullshit approach. It's uneconomical for the criminals. It's super involved and doesn't pay that much. Why would anyone do that, if regular fraud is right there to commit.
But not like that. And not on a scale that would justify all that investment. These crimes only happen in your mind.
You don't get it because you don't have the endless supply of information on ever man woman and child on earth.
The information is valuable so they can continue to squeeze every cent out of everyone I'm every way possible, including those who can't afford to spend it.
I, too, am curious if there's an advertising bubble. I hope so.
I've noticed something about my wife, though. She's not a "mindless capitalist zombie with the sole goal of owning more stuff", but she does pay attention to advertising a lot. We need more diapers? Well, it just so happens there's some new startup app that's advertising a free first month, so if she signs up for that up, we could get free diapers, and we'd only have to keep the membership for another two months, and they have deals on peanut butter, and we'd get access to their free streaming service and they have Disney, so it's probably worth it overall.
And so it goes, with a million of these deals. The thing is, each "deal" is so complicated that it's extremely difficult to know which ones we're actually saving money on. The cynical would say "you're never saving money: everything's rigged", but that's clearly not true. Some of these deals clearly do work out for us (and some of them cause the startup to immediately go bankrupt). But most of them aren't clearly better or worse for us: we'd have to spend several hours going through hypothetical scenarios to do the full CBA, which we don't do.
I do wonder, on balance, how much it's costing us. I also wonder how many of these deals are specifically (personally) targeted at my wife because they know what she needs and what her habits are.