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Sweden has had enough of being mixed up with Switzerland (www.euronews.com)

submitted 11 months ago by [email protected] to c/[email protected]

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[–] [email protected] 15 points 11 months ago (1 children)

120.000 google searches annually feels like a niche problem. Switzerland and Sweden share exactly two starting letters, I doubt that everyone with functioning basic pattern recognition is capable of mixing those names up too much.

[–] [email protected] 7 points 11 months ago (1 children)

I doubt it's really that much of an issue, but it's a decent hook for a lighthearted tourism campaign, which this probably is.

[–] [email protected] 2 points 11 months ago

That's a good point.