That shit was coming with or without TF2, even if it was the first (which I don't know if that's the case). WoW gold farmers proved the concept that people are willing to pay for advantages or conveniences in games (and that was just the first game I played where I saw that, I bet it wasn't the first), and buying packages with random content was done by MTG and baseball cards before that. It was inevitable that someone would put the two together.
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