this post was submitted on 06 Jul 2023
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Fediverse
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That's the Embrace part, and it is mutually beneficial. Later on, Threads may give your Mastodon account a special color to mark you as one of the crazy socialists, and let their own users exchange unique awards, super-boosts, or other neat Extended features. Then connection between Threads and Mastodon-at-large becomes unreliable due to technical differences in protocol or just volume of content. Threads users see a handful of their friends drop off for no apparent reason, but 'classic' Mastodon users lose almost everyone and the platform is effectively Extinguished.
This strategy works so well it's scary. Though sometimes the open protocol ends up winning... Spotify has been trying to kill podcasts for ages, but they're not winning even by dumping money into exclusive content.
Spotify and Meta is after different products and customers. They are here to find opportunity to gather more data or clever way of monetizing content. Fediverse/users will be their product not their customers.
So you'd end up .. exactly where we are now?