this post was submitted on 05 Jul 2023
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Fediverse
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This magazine is dedicated to discussions on the federated social networking ecosystem, which includes decentralized and open-source social media platforms. Whether you are a user, developer, or simply interested in the concept of decentralized social media, this is the place for you. Here you can share your knowledge, ask questions, and engage in discussions on topics such as the benefits and challenges of decentralized social media, new and existing federated platforms, and more. From the latest developments and trends to ethical considerations and the future of federated social media, this category covers a wide range of topics related to the Fediverse.
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This is the answer. They aren't stupid, they know that if they just spin up a Twitter clone, nobody will use it. They need a reason to exist. Honestly I don't think they give a single shit about Mastodon or killing it. But what ActivityPub does, is get them an instant content base. And if they are building their own AI, it's a whole lot of live conversation for them to train it on.
It also gives them an edge over Bluesky, since no where else is using the Bluesky protocol yet, whereas ActivityPub has all these sites also using it and populated.
Threads wants to be there place where everyone is happening and everyone feels like they need to be, like Twitter was and Bluesky is starting to be. Mastodon was never that. Mastodon, to them, is a tool to use against Twitter and Bluesky for that pop culture spot, not a rival.