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YouTube isn't happy you're using ad blockers — and it's doing something about it (me.mashable.com)

submitted 11 months ago by [email protected] to c/[email protected]

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YouTube isn't happy you're using ad blockers — and it's doing something about it::Annoying.

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[–] [email protected] 5 points 11 months ago (3 children)

Ok but what exactly are they doing about it other than show that pop up? I've been getting it for the past couple days and I simply press the X and my video continues playing. It's annoying and I'm sure they're gonna make it more and more annoying and more difficult to block but other than that. What are they doing?

[–] [email protected] 18 points 11 months ago* (last edited 11 months ago) (1 children)

At this point, think of the old "boiling the frog" fable.

For now it's warnings with an easy skip button. Next they remove the skip button and probably add in more mid-video checks, but if you find a way to work around that the video still plays. Finally if they think you are using ad-blocking, no video at all. Then it's a cat-and-mouse game between the anti-adblock tech and the anti-anti-adblock tech.

The end result of this, and the ads, and the premium options, is money and data (that they can use to make more money).

[–] [email protected] 4 points 11 months ago

Then it’s a cat-and-mouse game between the anti-adblock tech and the anti-anti-adblock tech.

My money (not literally though :) is on the anti-anti-adblock tech. That can be crowdsourced and generally adapts much faster than big companies.

[–] [email protected] 7 points 11 months ago

It’s already been reported that one of the “final” steps is to just completely block you from paying videos. I believe it’s only happening for some, and only in certain countries, but it’s clear they mean to end as locking on the site completely.

[–] [email protected] 4 points 11 months ago

Mine started like this. Then they said I had three more chances to stop. Then they blocked me from watching videos.

I updated my ad blocker and now I can watch them again without interruption.