Uplifting News
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If I am a small business and I advertise one price and sell it for another. It's called bait and switch and it's illegal. If you're a big company, they have to write special rules for you I guess.
Edit: I misremembered the text, "This practice, like other forms of bait and switch advertising, is prohibited by existing statutes" This law will probably make enforcement easier because the law is now more specific.
Under California law it's not a bait and switch to advertise a base price before fees. That's why they passed this law. The text of the bill mentions the fact that this sort of pricing did not violate California's bait and switch laws prior to its introduction.